Unlocking Confidence: The Science Behind Lipstick and the Art of Finding Your Perfect Shade

Posted February 09, 2024

In the vibrant world of beauty and self-expression, lipstick is a powerful symbol of confidence, empowerment, and individuality. Numerous studies show a fascinating correlation between wearing lipstick and being perceived as competent or attractive. Other studies show that people process the information you say at a higher level when you're wearing lipstick: it is scientifically proven that wearing lipstick draws people to look at you and add value to your words. Lipstick subtly but profoundly shapes first impressions and leaves a lasting impact. So, it's no surprise lipstick is the BFF to some of your favorite celebs- see Rhianna at the 2023 Superbowl or more recently Taylor Swift at the Chiefs games. 

But here's the catch – finding the perfect shades for you can be a daunting task. Which red is the red for you, Rihanna's cool, blue-red or Taylor's warm one? Enter the science of color analysis! By determining your undertones and unveiling your seasonal color palette, we make selecting the right lip colors a breeze.

Ever experienced a lipstick that was fabulous with one outfit but clashed with another? Let's demystify that. The concept of three points of red explains the harmony needed even within your seasonal color palette. For example, if you're rocking a red dress this V-Day, opting for a red lip instead of a pink one ensures a cohesive look, helping you steer clear of color clashes which can distract from the star of the show- YOU!

Your style profile also plays a pivotal role in discovering lip colors that exude confidence. Those who fall in our Dramatic style profiles for example may prefer the bold lip color our liquid matte lipsticks provide while those who fall into our Natural profiles may feel more themselves in one of our sheer, more neutral glosses. When your stylist knows both your color palette and style profile, your guide to finding the perfect lip cocktail that makes you exude confidence becomes even more easy and customized.

As you gear up for this year's day of love, bid farewell to wasted time and money on makeup products that don't make you feel authentic! Let us help you simplify and elevate your makeup routine, always keeping in mind – you're the main event here, your lipstick should simply be your supporting player.