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Deb Vogel
Sioux Falls West, SD
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For the first time in my life, I truly loved everything in my closet—and I knew I had to share that freedom with others. Now, after working with over 2,000 clients, it’s been such a joy to see how this process transforms lives, and I’ll never get tired of being their biggest cheerleader!
Let's Connect!
If you have questions before booking, you’re in the right place. I understand this process may be new, and that’s perfectly normal—it’s the beginning of gaining clarity and confidence in how you present yourself. Whether you’re interested in learning more about color analysis, exploring style appointments, or arranging a group experience, I’m here to provide guidance.
You’ll find answers to common questions below, but if your inquiry isn’t covered—or you’d like to connect directly—please don’t hesitate to reach out.
Frequently Asked Questions
Q: Do I need to have my colors done before booking style or another service?
A: Not at all. Many clients begin with color because it’s such a powerful foundation, but others choose to start with style—and that works beautifully too. Each service stands on its own, and together they provide the fullest transformation.
Q: What if I can’t find an appointment time that works for me?
A: My typical availability is listed on the booking page, but I understand schedules don’t always align. If you don’t see a time that works, send me a message—I’ll do my best to accommodate your needs.
Q: Can you host larger groups?
A: Yes, absolutely. Groups of four or more are always welcome. With a little extra coordination, we can make the experience smooth, enjoyable, and memorable for everyone.
Q: Do men have their colors done too?
A: They do! Men appreciate the clarity and ease that comes from knowing their season, and style sessions can be just as impactful. This process is truly for everyone.
Q: Do you present to groups or attend special events?
A: Yes, I enjoy sharing about House of Colour with organizations at retreats, professional development sessions, and community events. If you’re planning something and would like an engaging, insightful speaker, let’s connect.
Still unsure? That’s perfectly fine. Reach out and we’ll talk through what you need. My goal is to help you feel confident, prepared, and excited for what’s ahead.
How to Get in Touch
The best way to reach me is by email. I check messages during regular business hours and typically reply within 1–2 business days.
You’re also welcome to send a text. Please know I’ll respond once I can give your message my full attention—usually between appointments or at the end of the day.
Sioux Falls and Rock Valley
Discover your best colors and style with confidence—personalized guidance to create a wardrobe you’ll truly love.
Helping you look and feel your best through the science of color and timeless style.
Personalized color and style analysis designed to bring clarity, confidence, and joy to your wardrobe.
Empowering men and women to feel confident, authentic, and effortless in everything they wear.
My Services
Know your best colors and style. Simplify your life. Save time and money. Show up for life as your best self.
Color Analysis
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Get dressed every day with purpose, ease, and JOY! A color analysis provides you with life-changing information. Using precision-dyed drapes and my extensive training I will prove to you the value of knowing your season; a palette of colors customized to your unique undertones. We apply this information to women, men, and children of all races, ethnicities, and genders. Your season will never change so this is information you can carry with you for a lifetime.
There are three parts to every color session. First is our world-class, scientific draping process that we have refined for excellence and accuracy over the past four decades. Next, I will provide advice on jewellery, watches, glasses, and when applicable: hair and makeup based on your season. Our makeup products will take the guesswork out of choosing colors that highlight your natural beauty. Finally, we'll dive further into your season and choose the best colors for your casual and professional life, discovering your list of WOW colors.
You will leave your appointment with a fan of your seasonal swatches and a brochure full of tips and reminders specific to you that you can reference later to make shopping and wearing your new colors a confident experience!
You should arrive at your analysis free of spray tans and makeup for optimal accuracy. No pictures will be taken without permission, nor are they shared on social media without your consent.
Colour Analysis is where most clients begin — because the results are immediate and truly transformative. During this appointment, you’ll discover the seasonal color palette that lights you up and adds that extra something to your everyday look.
Your colour analysis is completed in natural daylight, which allows us to see your most accurate results. After identifying your colour season, I’ll apply House of Colour makeup customized specifically to you and your palette. From there, we’ll rate each individual drape within your season to uncover your true WOW Colours.
You’ll also learn how the placement of colour on your body makes a difference — which shades are best for tops, bottoms, accessories, and statement pieces — so you can use your colours with confidence. Many clients are amazed to see themselves in blush and lip colours they never would have chosen, yet flatter them beautifully.
You’ll leave knowing your most flattering hues for clothing, makeup, and hair colour, along with the confidence to shop and get dressed with ease. Makeup is available for purchase at the end of the session.
Everyone deserves to know their WOW colours — this truly is a once-in-a-lifetime experience.
Style Analysis
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Discover the science behind personal style by unlocking the power of you. During a style analysis, I'll teach you how to combine who you are with how you dress so you can step out into the world looking fabulous as your authentic self. We consider your proportions, personality, and preferences to give you a style framework- we call this a “Clothing Personality. You will confidently know which fabrics, prints, patterns, and accessories, necklines, details, and silhouettes flatter your unique body architecture best. Because we factor your personality into this framework, our style analysis goes a step further to help you identify how you feel in different styles and pieces so your clothing not only looks great but also represents who you are.
For this appointment, you’ll bring 5–10 items from your closet that you LOVE and 5–10 that make you wonder why you don’t feel good when putting them on. We'll use this information to help you discover why you gravitated toward and loved certain pieces and what it is about the others that weren't working for you, so you save time and money in the future! At House of Colour, we believe clothing needs to be adjusted to you, not the other way around. It is our goal to make sure you feel your most confident as who you are and how you look right now.
You’ll leave with a book with detailed information specific to you that we'll fill out during the appointment and a Clothing Personality card with keywords that will help guide you when shopping. If you've already had a color analysis, this card can be inserted into your fan which will make shopping easy and efficient!
An Individual Signature Style session is part two of creating a functional, dream closet. During this bespoke, interactive appointment, we’ll dive into everything that makes you — your body architecture, personality, lifestyle, and the authentic image you want to present to the world.
Together, we’ll define your Signature Style and give you the vocabulary and tools to clearly describe it. This clarity helps you build your personal brand — both professionally and personally — and gives you the confidence to get dressed with intention.
You’ll learn how to shop smarter by choosing pieces that truly flatter you, saving both time and money, and finally ending the cycle of “I have nothing to wear.” You’ll leave with the skills and resources to make the clothes in your closet work for you, along with a clear path toward curating a capsule wardrobe designed specifically for your life — and excitement about getting dressed and shopping again.
Advanced Color Analysis
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Advanced Color Analysis is an opportunity revisit your season, refresh your seasonal color knowledge and build upon the foundation of your personal color analysis. It’s something you may want to explore at least three to six months after your initial House of Colour color analysis (I am happy to discuss ideal timing with you).
During this appointment, we'll dive deeper into the specifics of your season and show you color combos, and more makeup options, and provide guidance specific to you.
You will leave your appointment with an Advanced Color guide in your season where we will log all color and make up combinations (we rate them too!) for future reference. You may pair this guide with your fan and color brochure you received at your first color analysis to further customize your look.
Sessions take approximately two to three hours and we will review 40+ color combinations in your season.
Advanced Colour is a follow-up colour appointment designed to help you truly use your colours with confidence. Together, we’ll dive deeper into your season, explore color combinations that work beautifully together, and show you how to maximize what’s already in your closet. We’ll also review makeup options that best support your favorite looks, so everything feels cohesive, effortless, and very you.
We’ll begin with a personalized refresher on a simple, 5-minute makeup routine. I’ll walk you through the essentials — liquid foundation or BB cream, powder, bronzer, illuminator, and your signature blush — then create a versatile eye look using four eyeshadow shades paired with complementary eyeliners.
From there, we’ll explore multiple lipstick options within each of your points of red. You’ll learn how to choose the right lip color for different outfits and occasions, and when to lean into your boldest or softest options for the most impact.
During your Advanced Colour appointment, we will also:
Revisit your season and the colours that truly WOW on you
Clarify your neutrals and how to use them to build a capsule wardrobe
Identify colour combinations within your season that help you look and feel your best
Find lip colours that pair perfectly with your seasonal combinations
Discuss your hair goals and the most flattering shade options for you
Discover eye makeup products that work seamlessly with your favorite colours
This appointment is available to clients who have previously completed a Colour Analysis with House of Colour. At this time, Advanced Colour is offered as a private appointment only.
Closet Clean Out Appointment
Personal Shopping
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My House of Colour personal shopping service will make finding new clothing, shoes, jewellery and accessories hassle-free. As your personal stylist, I will be offering you my time, via this service, as your very own personal shopper. You can personalize how I use this time so that it is completely tailored to your objectives and desires.
Whether you are looking for the perfect outfit for a special event, refreshing your closet for the latest season, or just want expert guidance on how to continue looking your best, my personal shopping services are shaped around you and your goals.
There are a number of ways for you to personalize our House of Colour personal shopping service, for example:
- We can shop together in person
- I can conduct online personal shopping for you, buying items that I know work with your unique features, characteristics and personality
- I can undertake online personal shopping for you, saving items I believe would illuminate you and you can browse and buy at your own pace later.
Let me help you get to clothes you love faster, easier and with my expert guidance, so you can wear what fits, what flatters, and what feels like you with ease.
Team Members
Behind every color analysis is a team devoted to helping you look and feel your best—learn more about the people who make it happen.
Jessica Schaap
Brandon, SD
I’ll help you trade closet stress for confidence by discovering your perfect colors, personal style, and makeup—all designed to let your true beauty shine.
Testimonials
See how color and style analysis has inspired confidence and joy for clients!
Deb was wonderful! We had a great experience learning about the basics of color theory and having our season and sub-seasons determined and learning how…
View TestimonialDeb was wonderful! We had a great experience learning about the basics of color theory and having our season and sub-seasons determined and learning how to incorporate that into our wardrobes. Deb is an excellent and encouraging teacher and will walk you through all your season's colors and which are your best colors within your season, as well as educate you about how to apply this information to your makeup routine.
Lacey L
Before working with Deb, I lived in black. Now, I’ve completely transformed the way I dress and shop. I confidently wear color and truly enjoy…
View TestimonialBefore working with Deb, I lived in black. Now, I’ve completely transformed the way I dress and shop. I confidently wear color and truly enjoy shopping. I know my colors, which means I no longer waste time or money on “maybe” items. Every detail from my jewelry and purses, to my hair color and makeup now feels like a statement piece that reflects me. I’m always on the lookout for that perfect pop of color, and the best part is, everything works together effortlessly. Even my makeup has lasted beautifully.
Madelyn G
Working with Deb has been so much fun! I love that I will actually save money by no longer buying the wrong colors. It was…
View TestimonialWorking with Deb has been so much fun! I love that I will actually save money by no longer buying the wrong colors. It was amazing to see how some shades made me feel vibrant and confident, while others completely washed me out. Deb is incredible at what she does, and her makeup line has been the perfect finishing touch. I absolutely love it!
Jean H