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Jessica Schaap
Brandon, SD
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I’ll help you trade closet stress for confidence by discovering your perfect colors, personal style, and makeup—all designed to let your true beauty shine.
Discover your colors, embrace your beauty, live with joy!
Hi, I’m Jessica! I know how frustrating style, clothes, makeup, and confidence can feel—and I also know the joy of discovering colors, makeup, and styles that finally work. That’s why I love guiding clients through House of Colour services. From your perfect color palette to personalized style sessions and makeup that truly harmonizes, we’ll take the stress out of “what do I wear?” and turn it into freedom, fun, and hopefully a few laughs along the way.
Let's Connect!
If you have questions before booking, you’re in the right place. I know this process may be new—and that’s perfectly okay! Think of it as the first step toward clarity, confidence, and JOY in how you present yourself.
Whether you’re curious about color analysis, interested in a style appointment, or planning a group experience, I’m here to guide you. You’ll find answers to common questions below, but if yours isn’t covered—or you’d just like to reach out—I’d love to hear from you!
Frequently Asked Questions
Q: Do I need to do color before style?
A: Not at all! Each service stands beautifully on its own. Many start with color because it’s foundational (and includes a makeup application), but style can be a wonderful first step too.
Q: What should I expect at my appointment?
A: A warm, fun, eye-opening experience! You’ll learn tools that last a lifetime and leave feeling uplifted, confident, and excited to get dressed.
Q: How do I prepare?
A: Come with an open mind (and no makeup if you’re doing color). Please refrain from spray tans for 2 weeks or chemical peels. Bring your questions, and relax—I’ll guide you every step of the way.
Q: Is this just for women?
A: Not at all! Men love the clarity and ease that comes from knowing their season and style—it makes shopping and dressing effortless. Kids benefit too! A color analysis helps them shine with confidence and makes getting dressed simple from an early age.
Q: Will this make me shop more?
A: Actually, less! Once you know your best colors and style, shopping becomes simple and joyful—you’ll buy fewer things but love them all.
Q: Can I bring a friend or book as a group?
A: Absolutely! Friends, family, coworkers—group sessions are always welcome. Expect laughter, encouragement, and a memorable experience together. For groups of 4 or more, please contact me directly.
Q: Do you speak at events or organizations?
A: Yes! I love sharing House of Colour at retreats, women’s groups, and professional gatherings. If you’d like an engaging, joy-filled speaker, let’s connect.
How to Get in Touch
The best way to reach me is by email. I check messages during regular business hours and typically reply within 1–2 business days.
You’re also welcome to send a text. Please know I’ll respond once I can give your message my full attention—usually between appointments or at the end of the day.
Sioux Falls
My House of Colour studio is designed to be a space of clarity, confidence, and JOY. Here, you’ll experience the transformation that comes from discovering your best colors, style, and makeup—all in an environment that is both professional and welcoming.
Every detail of the studio is set up with you in mind: precision-dyed drapes for accurate analysis, mirrors and lighting to see your features clearly, and a curated selection of makeup available to try and purchase the very same day.
Whether you’re coming for a personal session, bringing a friend, or gathering a group, my goal is to make you feel comfortable, encouraged, and inspired. When you leave, you’ll carry not just tools for your wardrobe, but a fresh spark of confidence in the beauty God already placed in you.
More than a studio, it’s a place to laugh, learn, and see yourself shine!
My Services
Know your best colors and style. Simplify your life. Save time and money. Show up for life as your best self.
Color Analysis
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Get dressed every day with purpose, ease, and JOY! A color analysis provides you with life-changing information. Using precision-dyed drapes and my extensive training I will prove to you the value of knowing your season; a palette of colors customized to your unique undertones. We apply this information to women, men, and children of all races, ethnicities, and genders. Your season will never change so this is information you can carry with you for a lifetime.
There are three parts to every color session. First is our world-class, scientific draping process that we have refined for excellence and accuracy over the past four decades. Next, I will provide advice on jewellery, watches, glasses, and when applicable: hair and makeup based on your season. Our makeup products will take the guesswork out of choosing colors that highlight your natural beauty. Finally, we'll dive further into your season and choose the best colors for your casual and professional life, discovering your list of WOW colors.
You will leave your appointment with a fan of your seasonal swatches and a brochure full of tips and reminders specific to you that you can reference later to make shopping and wearing your new colors a confident experience!
You should arrive at your analysis free of spray tans and makeup for optimal accuracy. No pictures will be taken without permission, nor are they shared on social media without your consent.
Style Analysis
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Discover the science behind personal style by unlocking the power of you. During a style analysis, I'll teach you how to combine who you are with how you dress so you can step out into the world looking fabulous as your authentic self. We consider your proportions, personality, and preferences to give you a style framework- we call this a “Clothing Personality. You will confidently know which fabrics, prints, patterns, and accessories, necklines, details, and silhouettes flatter your unique body architecture best. Because we factor your personality into this framework, our style analysis goes a step further to help you identify how you feel in different styles and pieces so your clothing not only looks great but also represents who you are.
For this appointment, you’ll bring 5–10 items from your closet that you LOVE and 5–10 that make you wonder why you don’t feel good when putting them on. We'll use this information to help you discover why you gravitated toward and loved certain pieces and what it is about the others that weren't working for you, so you save time and money in the future! At House of Colour, we believe clothing needs to be adjusted to you, not the other way around. It is our goal to make sure you feel your most confident as who you are and how you look right now.
You’ll leave with a book with detailed information specific to you that we'll fill out during the appointment and a Clothing Personality card with keywords that will help guide you when shopping. If you've already had a color analysis, this card can be inserted into your fan which will make shopping easy and efficient!
Wardrobe Edit
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This appointment is designed to take the knowledge you gained in your color and/or style appointment and apply it to your own specific wardrobe. I will help you filter through the pieces you don't wear so you can donate them and provide joy to someone else and keep your own closet free from clutter so you can better mix and match pieces in your wardrobe to create more looks with fewer items.
Personal Shopping
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My House of Colour personal shopping service will make finding new clothing, shoes, jewellery and accessories hassle-free. As your personal stylist, I will be offering you my time, via this service, as your very own personal shopper. You can personalize how I use this time so that it is completely tailored to your objectives and desires.
Whether you are looking for the perfect outfit for a special event, refreshing your closet for the latest season, or just want expert guidance on how to continue looking your best, my personal shopping services are shaped around you and your goals.
There are a number of ways for you to personalize our House of Colour personal shopping service, for example:
- We can shop together in person
- I can conduct online personal shopping for you, buying items that I know work with your unique features, characteristics and personality
- I can undertake online personal shopping for you, saving items I believe would illuminate you and you can browse and buy at your own pace later.
Let me help you get to clothes you love faster, easier and with my expert guidance, so you can wear what fits, what flatters, and what feels like you with ease.
Team Members
Behind every color analysis is a team devoted to helping you look and feel your best—learn more about the people who make it happen.
Deb Vogel
Sioux Falls West, SD
For the first time in my life, I truly loved everything in my closet—and I knew I had to share that freedom with others. Now, after working with over 2,000 clients, it’s been such a joy to see how this process transforms lives, and I’ll never get tired of being their biggest cheerleader!
Testimonials
See how color and style analysis has inspired confidence and joy for clients!
“Never did I imagine that a meeting with the amazing, talented, and beautiful Jessica Ginger Schaap would take me out of a comfort zone I…
View Testimonial“Never did I imagine that a meeting with the amazing, talented, and beautiful Jessica Ginger Schaap would take me out of a comfort zone I didn't fully realize…Jessica Ginger Schaap mae the experience so much fun.”
Ellie Saxor
“I can't stress enough how powerful it is to know your season and your wow colors! And it is so much more than just hold…
View Testimonial“I can't stress enough how powerful it is to know your season and your wow colors! And it is so much more than just hold colors up to your face…Jessica has such passion and joy as she walks you through your two hour appointment…”
Rebekah Hakeman
"I gifted my mom a session for her birthday, we had Jessica Schaap do her color analysis. Jessica was great to work with, knowledgeable and…
View Testimonial"I gifted my mom a session for her birthday, we had Jessica Schaap do her color analysis. Jessica was great to work with, knowledgeable and confident in her work. She took her time and answered our questions. We had so much fun and she made my mother feel beautiful! I will definitely use her again and will be back to purchase more make up!'
Crystal Hartland